Digital Marketing

Digital Marketing

I create high-impact digital campaigns that connect audiences, grow communities, and inspire action. Through a blend of data-driven insights, compelling content, and strategic execution, I optimize engagement across paid, organic, and social channels. Whether it’s launching major events, building brand awareness, or driving conversions, I craft campaigns that don’t just reach people—they resonate.

Social Media & Content Marketing

Building highly engaging social campaigns that resonate with audiences and generate organic reach.

• Key achievement: Led the I AM campaign, resulting in a 373% increase in Instagram post impressions and a 118% increase in LinkedIn reach.
• Created compelling video, carousel, and static ad content tailored for different platforms.
• Executed viral content strategies that significantly boosted brand visibility and community engagement.
• Developed strategic content calendars, aligning social media efforts with major campaign milestones.

Paid Advertising & Performance Marketing

Crafting data-driven paid media campaigns to maximize return on investment (ROI). I have successfully managed Google Ads, social media advertising, and programmatic campaigns, optimizing for high engagement and conversions.

• Key achievement: Managed a $27.6K ad spend that generated $191.9K in revenue with a 6.68x ROAS.
• Designed and executed multi-channel ad strategies, including search, display, social, and retargeting campaigns.
• CTR of 24.11% on high-intent search ads, outperforming industry benchmarks.
• Optimized ticket sales funnels, leading to 2,667 tickets sold directly from paid campaigns.

Email Marketing & Automation

Developing high-converting email campaigns that drive action, using segmentation and automation to maximize impact.

• Key achievement: Email marketing efforts contributed significantly to the pre-sale success of Invictus Games tickets, with industry-leading open and click rates.
• Built and optimized email flows for different audience segments (pre-sale lists, ticket buyers, and merchandise promotions).
• Leveraged Mailchimp and automation tools to send trigger-based emails that increased engagement.
• Developed re-engagement campaigns for leads, driving additional conversions from passive audiences.

SEO & Website Optimization

Driving organic growth through SEO, content marketing, and website optimization, ensuring a seamless user experience.

• Key achievement: Improved search rankings and user engagement, contributing to a 50.45% increase in sessions on landing pages.
• Implemented technical SEO best practices, including structured data markup and metadata improvements.
• Conducted website audits and performance enhancements, improving page speed and reducing bounce rates.
• Optimized key landing pages, leading to increased ticket sales and user engagement.

Analytics & Reporting

Turning data into actionable insights to refine digital marketing strategies and improve performance.

• Key achievement: Consolidated data from Google Analytics, Ticketmaster, and programmatic platforms to guide ad budget allocation.
• Created weekly performance reports integrating Google Ads, GA4, and campaign metrics. Used A/B testing and user behavior tracking to continuously improve marketing efforts.
• Provided data-driven recommendations that led to budget shifts and improved campaign efficiency.