Driving Digital Engagement & Strategic Communications for Social Impact
2022 -2024
I led digital marketing and engagement strategies for the Joseph Rowntree Foundation, enhancing stakeholder engagement, website performance, and data-driven content distribution.Through targeted campaigns, SEO optimization, and live event support, I helped JRF amplify its message and connect with key audiences.
Key Contributions:
- Stakeholder Engagement & Targeted Marketing: Developed segmented audience lists and automated email workflows, ensuring JRF’s messaging reached the right stakeholders at the right time.
- SEO & Website Optimization: Improved JRF’s website structure and content visibility, increasing traffic through technical SEO enhancements, Google Analytics insights, and paid ad strategies.
- Live Event Digital Support: Led the digital execution of major JRF events, integrating livestreaming, social media campaigns, and interactive tools to boost engagement.
- Content Strategy & Performance Analysis: Created data-driven content plans, using analytics and A/B testing to refine messaging and maximize audience impact.
This project focused on optimizing JRF’s digital presence, content strategy, and event engagement, ensuring a more impactful and data-driven approach to social change communications.